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Nature Of BusinessBusiness Operation of Each Product Line

Dynasty Ceramic Public Company Limited was formerly known as Royal Floor Tiles Co. Ltd. Its core business is the manufacture and distribution of ceramic tiles. The Company was founded on 1 August 1989, listed on the Stock Exchange of Thailand on 3 January 1992, and registered as a Public Company on 9 March 1994. Its registered capital was increased to 280 million baht, with capital paid-up at a par value of 10 baht per share at 272 million baht, in January, 1995.            

 

 

 

At the end of 1997, the Shareholders and Directors of Tile Top Industry Public Co. Ltd, also a manufacturer of ceramic tiles with a factory located close to the Dynasty Ceramic Plant, bought 14.9 million ordinary shares of the company, or 54.82% of the paid-up capital, from the major shareholder which is a securities company.  It has invested in more efficient machinery and developed quality and more colorful products. It has also adjusted marketing strategies to focus more on distribution to consumers.

           

 

 Towards the end of 2000, the Company increased its registered capital to 408 million Baht, comprising 40.8 million shares with a par value of 10 Baht per share. The funds were to be utilized for the expansion of production capacity through the purchase of the entire ordinary shareholding in Tile Top Industry PCL from the original shareholders. As a result, the Company acquired the factory of Tile Top Industry Public Co. Ltd.  The Company is currently the major shareholder in Tile Top Industry Public Co. Ltd., with an equity stake of 96.83%, of which 85.6 % is held by Thai nationals and 14.4 % by foreigners. (Register closed 28 February, 2010)

 

 

            

 Dynasty Ceramic Public Company Limited’s core business is the manufacture and distribution of ceramic tiles. It buys all products produced by Tile Top Industry Public Co. Ltd. at a wholesale price for sale; it also imports granite tiles from China, which are larger than the type manufactured by the Company.  The Company also purchases sanitaryware  and products related to ceramic tiles such as stair components and tile grout for sale through its three subsidiaries, namely Pick and Pay Co. Ltd.,Muangthong Ceramic Co. Ltd. and Worldwide Ceramic Co. Ltd, in which the Company invested an equity stake of over 90% in 2005, to operate a retail business in the form of factory outlets. This enables the Company to get closer to its customers, know what they want and understand their ceramic tile purchasing trends.  The Company used such information to improve its products and services, resulting in a rise in sales.

 

As at the end of 2009, the Company had 170 branch warehouses nationwide and 130 local distributors.  Its products are exported overseas to countries and regions including South Africa, Brunei, the Maldives, Indochina, Sri Lanka, Myanmar, Australia, New Zealand, Korea, Japan, Canada,  Fiji,  Loas,  Kambodia etc .  The ceramic tiles produced by the Company and its subsidiaries comprise 1.         Floor and wall ceramic tiles under the “Dynasty” trademark2.         Floor and wall ceramic tiles under the “Tile Top” trademark3.         Floor and wall ceramic tiles under the “Tomahawk” trademark4.         Floor and wall ceramic tiles under the “Jaguar” trademark5.         Floor and wall ceramic tiles under the “Anna” trademark6.         Floor and wall ceramic tiles under the “Value” trademark7.         Floor and wall ceramic tiles under the “Mustang” trademark8.         Floor and wall ceramic tiles under the “Nava” trademark 

           

 

 

 

The Company and its subsidiary have extended their capacity thoroughly the year,until now,all capacity of both factory  are 48 million square meters per year, that’s made The Company,currently holds the biggest share in the domestic ceramic tile market.