Message from Chief Executive Officer
In 2021, it was the year that Thailand’s economy has been slowdown. Forecasted by several economic bureaus estimating the full year of gross domestic product (GDP) figure at 1%-1.3%. Especially in the third quarter, GDP was decreased -0.3%, the main factor was caused by the Covid-19 epidemic which caused widespread impact. Although sales in 2021 was less than the previous year 1.2% but with the cooperation of all employees in every department of the company and the company’s structure with high business flexibility, the company could be able to adapt well to the economy situation. It because of starting from the production process to the distribution sales channel of company 203 outlets, leads the company through 2021 with the highest profits record.
Moreover, the company has developed tiles product to have a variety of sizes and design that cover all group of customer. The main factor for adapt to the epidemic situation and the economic slowdown is the company manage all sales channel by ourselves. This make the possible to control costs and manage efficiency in work system thoroughly. And with a large number of outlets, medium-small sizes covering all regions of Thailand. It create possible to reach all levels of customers to home, shops, housing estate or projects and closing a sale in a short time.
Operational guidelines for 2022 in term of product, the company has developed porcelain tile which has characteristic on low water absorption, high durability and with competitive price in market equivalent to imported tiles. This is to reduce risk in losing market share of import tiles that have been increased during the past year. In term of the outlet management, the company has developed a stock replenishment system refers to ensure products stock for sell in anytime. Increase the development of site data collection system to analysis and evaluate by use enormous data that has been collected but still not useful and waste time of collecting, to reformat and most importantly determine work plan according to the strategy of all channels. Resulting to fast service and in the right point.
In term of outlets image improvement, the company plans to expand 10 more showrooms. From the current number of 60 locations. In addition to make more convenience for customers, also expand size of showroom to be larger than the existing from 400 square meters to at least 1,000 square meters. In order for the company’s partners in construction materials business to rent a space which create products variety and increase traffic in Dynasty’s outlets. Purchase land, relocating outlets that lease has expired. The company has studied on investment, location and income that could be generate from that investment thoroughly. Furthermore, create traffic for construction materials with Dynasty’s outlets located on the main roads throughout of Thailand. The company has also increased rental space for other business such as restaurants, coffee shops, gas stations, charging station, car repair shops and souvenir shops for the rest area that we will use the name Dynasty Park. A project will be start at the outlets in Nakorn Pathom, Hat Yai, Surat Thani, Udon Thani, Prachuap Khiri Khan, Nakhon Si Thammarat, Nakhon Ratchasima, Khon Kaen, Sisaket and Chiang Mai. The first project is expected to be complete in this quarter 4/2022.
The management team has carefully considered a working policy in all sectors. This is to create revenue, increase efficiency and the potential for sustainable profit and stable for the benefit to all shareholders. And also thank you to all shareholders for always support the company operation.
Mr. Maruth Saengsastra
Chief Executive Officer