The Company Business and Business Strategy

Thailand’s floor and wall tile manufacturing industry continues to face pressure from low-priced imported tiles, particularly from China, Vietnam, and India. The average is 6–10% cheaper than domestically produced tiles. As a result, the proportion of imported tiles in the Thai market increased from 26% in 2020 to 34% in 2025. It is expected to remain at elevated levels in 2026. Import of India product have increased significantly over the past five years due to its relatively close proximity to Thailand, which facilitates transportation. Also the prics that are comparable to those from China and Vietnam. Meanwhile, the domestic market has contracted in line with the slowdown in the real estate sector. This has forced Thai manufacturers have to adjust by developing premium products and innovations to create differentiation.

In terms of domestic competition, based on publicly disclosed data from 3 ceramic companies listed on the Stock Exchange of Thailand, total sales value in 2024 declined by 10% compared to 2023, with SCG Ceramics Public Company Limited continuing to hold the largest market share.

Sales and %Market Share classify by floor and wall tiles business in the ceramic group